B2B Marketing after Financial Turmoil
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by: Guest
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After the financial turmoil in the global economy is slowing down or even recession in some areas. Chinese export enterprisesЎЇ major overseas markets are the biggest victims of the financial crisis which leads to overseas marketsЎЇ shrinkage and the saleЎЇs blockage. During recent months, China's small and medium-sized manufacturing companies have reduced their spending on marketing, particularly in the budget, which makes it is difficult for the B2B e-commerce companies to sign new customers as well as old customersЎЇ renewal rate and existing usersЎЇ spending on the platform keep downward. At present, the domestic B2B e-commerce platforms are in the form of similar services. They are paid by annual fee by buyersЎЇ viewing of their information. The biggest drawback is that there is too much miscellaneous information. Although there are many sub-sectors, It inevitably leads to some duplication of information and cross-cutting, many companies spend a great deal of time and energy while gain little. A serious imbalance forms between high-cost member fee and uncertain effects. As a result, in addition to macro-economic impact, B2B Platform is now in a difficult situation which is caused not only by the financial turmoil but also by their own problems. They are not able to offer customers an effective inquiry as well as high-quality buyers. Although the financial turmoil have a great impact on e-commerce Website, small and medium-sized enterprises are more likely to highlight the importance of e-commerce. For small and medium-sized enterprises B2B is still an important way to earn money and seek new buyers. Chinese e-commerce developed at a rapid speed, total nationwide e-commerce transactions in 2007 have reached to 2170 billion yuan, which added up to 90% than previous year. The department of business forecasts that 70% of total trade would be done through electronic transactions and e-commerce will become a leading business model. As a result, in the current economic environment, the domestic B2B platforms still have room for further improvement. Then what problems we are facing to and what we should do to reduce the impact of the financial turmoil and improve ourselves? First, the industry just considers how to introduce more Chinese products to overseas buyers without taking customersЎЇ satisfaction. Buyers can not be satisfied, then they will leave and have no confidence to the platform after a long time. Second, externally-oriented B2B platform has a large number of suppliers, while they can not find enough buyers. Third, B2B platform pays more attention to how to become stronger and bigger rather than how to offer high quality service to the buyers and sellers. In fact, they would gain a long term and stable profit from the deals between buyers and sellers if they pay more attention to the quality of their service. Forth, in the international market, there are buyers who have different purchasing habits and characteristics of the demand. But many B2B platforms just treat them in the same way without considering of buyersЎЇ different habits and specific details. After analysis of existing problems of B2B platform, we have an overall grasp of existing B2Bplatform, then how should we do to improve ourselves? B2B platform should take a full consideration of their buyers and sellers. Standing on both sides to consider existing issues, for example: there are too many providers which causes a fierce competition, the buyers can not find suitable suppliers then turn into orders of other countries. And we should develop an effective strategy to meet all buyers who have different purchasing habits. Domestic B2B hasnЎЇt step into the stage of full development, it has a bright future. So there are much room for us to develop ourselves and improve ourselves. |
About the Author
www.ecvv.com is an innovative and comprehensive business portal in China, dedicated to saving costs for Chinese SMEs to find buyers and export to overseas markets.
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