Three Questions to Ask BEFORE You Submit an Article to an Article Submission Site
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There's no arguing with the facts, article marketing - writing articles and submitting them to article submission sites - is a great SEO/SEM tool that helps your website rank higher in Google. Not only will writing and submitting articles help your site get to page one, but they can also rank as individual pages on article directory sites. But, writing articles isn't just about jotting down a few ideas that you think might help readers. Here are three question you should ask before you submit, or have someone submit, an article: 1. Does your article inform? Sure, every article serves the purposes of furthering branding, promotion and lead generation, right? But, if your article isn't laser-focused on informing your audience, then it doesn't matter how high that article ranks in the search engines. A crappy article make you look, well, crappy. You must choose informative topics that your target audience needs or wants to know. 2. Does your article take advantage of keywords and relevant links back to your site? Or, does the article look like a page of keywords linked in dozens of places? Overdoing it on the keywords won't help your cause. And most submission sites only allow a certain number of links to be in your article. Choose your keyword placement well and make your links relevant and within the submission site's guidelines. 3. Is your article 'yours'? By that, I mean is your name associated with the article? Don't just put your business name and info with the article, use YOUR name. You are the one wants to be set apart as a thought leader in your business. You are the one you want people to remember when the finish your article. It's not a lot to keep in mind, but when it comes times to write an article, many do-it-yourselfers get caught up in their creative flow and miss the point of their article. This does nothing but waste time and money. Asking these three questions can keep you on target and on track to creating valuable content for your search engine marketing marketing efforts. If necessary, hire a professional who can craft the message you want for your article marketing campaign while keeping these three important questions in mind. |
About the Author
Jason Pedley is a professional SEO content copywriter based near Raleigh, North Carolina. Need articles that improve your online presence and set you apart as a thought leader in your industry? Contact Jason Pedley today - mail at jasonpedley.com.
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