5 Content Marketing Ideas for December 2022

5 Content Marketing Ideas for December 2022

Engaging themes are the gas that fuels content material advertising and marketing. Coming in December 2022, attention-grabbing content material concepts embody educating a talent, year-end prime 10 lists, the brand new Avatar film, Christmas cheer, and beer beer.

Content material advertising and marketing is the method of making, organizing, publishing and selling articles, movies, and podcasts to draw, have interaction or retain prospects. High quality content material boosts SEO, builds electronic mail lists, and fills the highest of the client acquisition funnel.

Listed below are 5 content material advertising and marketing subjects your online business may strive in December 2022.

1. Know what

In 2013, marketer Jay Baer revealed his e-book “Youtility” and defined that being helpful – serving to an viewers succeed or obtain some aim – may be one of the vital vital duties of content material advertising and marketing.

Particular person entrepreneurs and small companies derive vital income from educating or – paraphrasing Baer – offering utility.

For instance, Jay Clouse, who owns an internet site, e-newsletter, and group known as Creator Science, posted on Twitter in October 2022 that his firm, primarily an academic platform, was on observe to generate greater than $300,000 for the yr.

Instructing is an efficient method to promote services.

Deal with educating issues which might be straight associated to the merchandise your retailer sells. An e-commerce firm can do that and acquire extra engagement as a result of the subject taught can lead on to merchandise bought. Listed below are some examples.

2. 2022 Prime Ten Listing

The highest ten record is a basic content material advertising and marketing gadget for a number of causes: it is easy to supply, audiences like format and theme may be absolutely anything.

Web sites like Psychological Floss and Lifehacker have constructed profitable companies by producing prime 10 lists on random subjects. There is no such thing as a cause why an e-commerce firm can not use an inventory to drive web site visitors.

Here’s a latest instance from Mr. Porter’s web site, the place the corporate’s journal part incorporates a month-to-month sequence of probably the most trendy males. The article is an article constructed from superstar editorial pictures.

Screenshot of Mr. Porter's article,

Mr. Porter shares his lists of the Most Fashionable Celebrities of the Month.

In every case, Mr. Porter permits the reader to “store by look.” Articles like this work for each search engine marketing and ecommerce gross sales.

Discover listings that make sense in your retailer. Listed below are some examples.

  • Auto Equipment Retailer: “The ten Most Customizable Automobiles of 2022”
  • Furnishings Retailer: “10 Adorning Developments That Prevaded 2022”
  • Golf Tools Retailer: “Finest Golf Pictures of 2022”

3. Avatar: Water Highway

Director James Cameron’s sci-fi sequel, “Avatar: The Manner of Water,” will probably be launched on December 16, 2022, practically 13 years after the unique “Avatar.” This film, about life within the distant world of Pandora, grossed $2.922 billion, so there are excessive expectations to comply with.

Cameron had initially hoped to launch the sequel in 2014, however is seemingly ready for advances in particular impact expertise.

A screenshot from the new Avatar movie, The Way of the Water.

The sequel to Avatar might be one of the vital standard movies of the vacation season. Photograph: Disney.

The discharge of the movie offers a chance for content material entrepreneurs to touch upon and develop related materials.

  • Film Memento Store: Try the primary avatar earlier than the brand new film is launched and provides a preview of what to anticipate.
  • Craft provide retailer: Write a quick of crafts associated to Avatar and Pandora plushies.
  • Pictures Tools Retailer: Create content material concerning the strategies used within the film or within the photos from the trailer.

4. Christmas cheer

The vacations are the busiest time of the yr for a lot of e-commerce companies. It is a time of particular reductions, promotions and infrequently huge will increase in visitors. Confused buyers are in search of content material to assist them by way of the vacations. This can be Gift guides Or recipes and occasion planning ideas.

Produce content material that helps the reader or viewer benefit from the holidays.

For inspiration, see Reader’s Digest article, “10 Christmas Tales That Will Soften Your Coronary heart.” You’ll be able to even ask your prospects to ship tales as a file Social media competition.

Screenshot of Reader's Digest article,

This Reader’s Digest article consists of person generated content material and offers an excellent measure of Christmas cheer.

5. Nationwide Beer Day

December 10, 2022 is Nationwide Beer Day in the US. The vacation celebrates lager beer, a typically pure and clear selection that’s fermented at a decrease temperature than beer.

Picture of a hand holding a red stripe beer beer.

Nationwide Beer Day appears to be a good time to have fun. Photograph: Jacob Owens.

Beer has been round for the reason that 1500s, and though IPAs, sours, and pestoes have gotten more and more standard, they continue to be a staple within the brewing business.

Shops that promote beer-related merchandise, kitchen utensils, or gadgets you goal masculine clients It’s possible you’ll profit from Lager Content material. Listed below are some concepts

  • Cigar Vendor: “15 Pairs of Beer and Cigars on Nationwide Beer Day”
  • The Bookseller: “Studying the Artwork of Brewing: 10 Suggestions for Studying”
  • Residence Decor Retailer: “Basic Beer Indicators for the Final Mancave”

#Content material #Advertising and marketing #Concepts #December

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