Bill Schaeffer buys Shifu's brand of spiced goat cheese

Bill Schaeffer buys Shifu’s brand of spiced goat cheese

Shifu marinated goat cheese

Chevaux: New Herbs de Provence

Chevaux: New Herbs de Provence

Shifu logo

Shifu emblem

Producer in Alabama expands product providing utilizing Scheffer cubes in olive oil

The distinctive taste mixture shouldn’t be solely the results of flavoring oils, but additionally the mixing of goat cheese with herbs and spices! This complete dimension of taste is absolutely what units Shifu aside.”

– Foster MacDonald, CEO and proprietor of Belle Chevre and CHEVOO

ELKMONT, Alabama, United States, October 16, 2022 / – Award profitable model of goat cheese Shifu Lately acquired by its headquarters in Alabama Hasna Schaffer, a goat cheese producer with over thirty years of success within the class of handcrafted cream cheese, woodcut, and different chèvre-based merchandise. By including CHEVOO’s iconic vary of seasoned goat cheese to its present vary of things, Belle Chevre will increase its place within the specialty cheese division.

In contrast to different marinated cheeses, CHEVOO is made utilizing two infusion processes – goat cheese is hand-blended with herbs and spices whereas the additional virgin olive oil mix is steeped for a number of weeks utilizing floor crops.

The CHEVOO vary of merchandise consists of 5 flavors of seasoned chevre cubes, all bought in 4-ounce glass bottles:

• the brand new! Herbs de Provence: After mixing basic and fragrant French culinary herbs by way of goat cheese, it’s blended with an additional virgin olive oil combination calmly drenched in garlic.

• Smoked salt and rosemary: goat cheese combined with smoked sea salt and sizzling pepper in a combination of pure olive oil combined with rosemary.

• Dill pollen and garlic: Goat cheese with domestically harvested dill pollen, in a combination of pure olive oil combined with garlic.

• Urfa Chili and Lemon: Goat cheese with Urfa chili seasoned with a combination of additional virgin olive oil and lemon.

• Italian Black Truffles: Italian black truffles are gently folded by way of goat cheese, naturally infusing the mix of pure, impartial olive oil with the earthy, fragrant truffles.

When CHEVOO halted its California actions earlier this 12 months, Foster MacDonald — CEO and proprietor of Belle Chevre since 2019 — noticed a chance to develop his firm’s providing within the artisanal goat cheese market. McDonald’s started, “As somebody with a ardour for innovation within the goat cheese business, I’ve all the time been fascinated by the CHEVOO model.” “The distinctive mix of flavors shouldn’t be solely the results of seasoning oils, but additionally mixing goat cheese with herbs and spices by hand! I feel it’s this full dimension of taste that basically units CHEVOO aside.”

An entrepreneur in spirit and a profitable proprietor and operator of a number of companies in his hometown of Alabama for greater than 35 years, together with Chilly Field, a producer of temperature-controlled containers, McDonald’s has expanded its staff to incorporate cheesemaking veteran Pierre Gerin as a strategic enterprise associate with a spotlight Primarily on gross sales and advertising and marketing.

With over 25 years of expertise within the specialty meals business, Pierre has labored for CPG corporations in North America and Europe, notably as President of Couturier North America, the US subsidiary of Eurial – the world’s largest producer of goat cheese. Guérin has additionally held numerous positions at Savencia and Andros (Bonne Maman) and is presently working with La Fromagerie Henri Hutin to develop Brie gross sales in america. “It’s thrilling to be becoming a member of Foster and the Belle Chevre staff for this new journey,” says Guérin. “I’m delighted to restart a model that has thrived for a few years in a class that continues to expertise constant progress.”


About Belle Chevre:
Belle Chevre has been handcrafting conventional and genuine goat cheeses since 1989, combining time-honored European cheesemaking methods with an modern strategy. Belle Chevre’s artisan cheeses and cream are gentle but distinct in style and texture, reflecting the care with which they have been made for up to date cheese lovers. To study extra about Belle Chevre, go to For extra info on go to CHEVOO

Susan Whiton
SWG Consulting
+1 508-939-0135
[email protected]

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