Breeder to display melon and lettuce varieties at Asia Fruit Logistica

Breeder to display melon and lettuce varieties at Asia Fruit Logistica

At Asia Fruit Logistica in Bangkok from November 2-4, Rijk Zwaan presents new varieties, comparable to Salanova lettuce, Finura RZ and Sagami RZ melon.

Champ Fungi is increasing its processing actions within the lettuce sector. “We use coloured Salanova® in our leaf combine,” explains Robin Yao, Director of Gross sales and Advertising and marketing (Champ Fungi Group) in Singapore. Rijk Zwaan presents this eye-catching lettuce at Asia Fruit Logistica in Bangkok from November 2-4.

However, in Brunei, Superfish Growers are the principle producer of watermelons. The corporate makes each effort to offer the perfect fruits utilizing superior cultivation methods, labor intensive care and premium seeds. Director Fu Guen Tong: “Good seeds of Finura RZ and Sagami RZ melon varieties result in more healthy crops and higher manufacturing.”

Salads able to eat
Champ Fungi was established within the early 2000’s and began mushroom manufacturing in Kuala Lumpur. “Since then, we have now expanded throughout Southeast Asia and now have manufacturing and processing amenities in Malaysia and the Philippines,” stated Robin Yau, Director of Gross sales and Advertising and marketing (Champ Fungi Group) based mostly in Singapore. “We function not solely high-tech mushroom farms, but in addition small scale leafy plant hydroponic farms. Our gross sales and distribution are situated in Malaysia, Singapore, Thailand, the Philippines and Hong Kong. Champ Fungi sells ready-to-eat salads and salad dressings underneath the Stay Properly model. We now have developed chains First Regional Refrigeration and we provide to regional retailers and meals service firms.”

“Salanova’s lettuce meets market calls for”
The Salanova lettuce vary performs an necessary position within the firm’s portfolio, in accordance with Yau: “We’re seeing development within the ready-to-eat and cooking markets. That is why we’re increasing our processing actions. We use each Salanova crimson and inexperienced acorns and crackers in our leaf blends. We order recent lettuce , crunchy, pest free, good tasting. Salanova meets all these standards, and in addition has the proper quantity and minimal waste after processing.”

Colour is necessary in ready-to-eat salads
Except for these traits, the selection of colours obtainable can also be important, says Yao. “Colour is crucial to offer a pretty ready-to-eat salad. We’re researching the so-called Salanova Triple Pink varieties. We imagine the ready-to-eat and ready-to-cook meals section will develop much more in Southeast Asia. To help this development and obtain repeat purchases, we have to develop colourful and wholesome salads Protected and engaging.

Intense collaboration with Rayk Zwaan
Champ Fungi works extensively with the Rijk Zwaan group within the area to attain these objectives. “Apart from receiving sourcing help, we additionally collaborate on product growth. We’re testing the suitability of sorts for processing on this area. As we face extra advanced provide chains, we’re additionally searching for Salanova varieties with elevated shelf life. Lastly, as labor is a serious problem To our suppliers, we hope that Rijk Zwaan’s groups can prepared the ground in bettering farming strategies.”

Meet demand in a sustainable method
Yao optimistic concerning the market alternatives for the authorities in Asia. The salad market in Asia will step by step develop in step with the preferences of the brand new era of customers. The demand for ready-to-eat salads which can be wholesome, secure and straightforward to eat is simply starting in Asia. So we have to work intensively collectively throughout the whole chain – from breeder, grower and processor to distributor – to satisfy this demand in a sustainable method. “

watermelon varieties
Superfish Growers is situated within the Agricultural Expertise Park, within the coronary heart of Brunei Darussalam. It contains farms situated on 50 hectares and employs 100 farmers, supervisors and administration. Tong: “All of our merchandise are grown in high-tech greenhouses established in 2018. The melon and Piel de Sapo varieties had been the primary business merchandise and are nonetheless an important. Smaller merchandise are lengthy crimson peppers, cherry tomatoes, and lettuce. Presently our major market is in Asia: Singapore, Malaysia and China. We hope to succeed in the Center East market within the close to future.”

One tree and one fruit
Superior high quality in watermelon manufacturing is achieved by the “one-tree-fruit-fruit” methodology. By leaving just one fruit on every plant, diet might be concentrated inside a single fruit, leading to an explosion in style. Apart from, farmers are educated to conduct every day monitoring. “Fruits are meticulously sorted daily from 6 am to six pm for 90 days. Furthermore, we use high-tech agricultural methods, comparable to an automatic fertilizing system,” explains Tong.

Introducing new values ​​to clients
As a part of this progressive method, Superfish Growers are continually testing different sorts and kinds of watermelons. Tong: “We need to provide our clients new worth. Every new merchandise or product might be an innovation from the earlier one.”

Two new kinds of Rijk Zwaan melon had been chosen within the course of. Sagami RZ is an Andean selection with inexperienced pores and skin, inexperienced flesh, and a candy, savory style. The Piel de Sapo Finura RZ – chicken and good sugar content material – is the opposite form. “We’re happy with the consistency in seed high quality. Product high quality is on par with our requirements when it comes to development and shelf life. Good seeds result in more healthy crops and higher manufacturing,” says Tong.

Creating a greater future for agriculture
Apart from good high quality, Superfish Growers recognize Rijk Zwaan as an organization. Tong: “Their requirements in seed manufacturing and their concentrate on social and moral facets had been key the explanation why we selected Rijk Zwaan. The corporate by far ticks all of the bins for us. Furthermore, the values ​​of each firms are aligned. We share the imaginative and prescient of supporting sustainable meals provide and creating A greater future for farming.”

Watermelon is the favourite fruit of many households
Tong is optimistic concerning the watermelon market in Asia. “The demand for watermelons has grown exponentially previously few years. It has expanded from widespread watermelons and rock melons, and now contains cantaloupe melon and bell de sapo cantaloupe. On this rising market, watermelon might turn out to be a favourite fruit of many households within the close to future. After Saying this, after all, we have to continually innovate when it comes to manufacturing and advertising.”

Be a part of Rijk Zwaan in Asia Fruit Logistica
To encourage retailers, merchants and different chain companions in Asia so as to add extra coloration within the recent produce class, Rijk Zwaan will show a colourful palette of vivid, wholesome and galvanizing greens at Asia Fruit Logistica November 2-4 in Bangkok. Come and meet the corporate on stand F-17.

for extra data:
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www.rijkzwaan.com

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