G2 + ZoomInfo offers more accurate ways to target buyers

G2 + ZoomInfo offers more accurate ways to target buyers

With regards to knowledge, much less is extra, proper?

(…nobody stated).

In fact, it isn’t. Actually, the info can turn into much more helpful when paired with different knowledge units to supply stronger insights.

Whereas knowledge evaluation may be very useful in and of itself, you additionally want the planning, instruments, and sources to efficiently act on what it tells you.

For entrepreneurs and gross sales professionals, making good use of information is the principle determinant of success. Given that there’s a lot of financial uncertainty looming, one of the best income alternatives will come from utilizing the correct knowledge to achieve patrons on the proper time.

That is why G2 is proud to share the worth of its partnership with them ZoomInfoa world chief in go-to-market intelligence options. G2 buyer intent Information integrates with ZoomInfo SalesOS and MarketingOS to provide collaborating prospects an unparalleled set of capabilities to establish and goal market choice makers sooner.

About G2 Purchaser Intent + ZoomInfo

This integration, accessible at no further price to current Intent Information shoppers, permits customers to activate G2 Purchaser Intent knowledge inside ZoomInfo SalesOS and MarketingOS options. This implies you could now:

  • Perceive the place and the way accounts seek for your merchandise, class and rivals on G2
  • Disclose contact knowledge for choice makers in accounts with the very best likelihood of conversion
  • Simply deploy focused gross sales and advertising consciousness in a super buyer profile (ICP)
  • Appeal to patrons on the proper moments with the correct content material for his or her shopping for journey

About ZoomInfo

ZoomInfo is understood for having one of the complete and correct B2B contact databases on the planet, ZoomInfo’s full suite of options permits gross sales and advertising groups to realize their targets utilizing best-in-class expertise. ZoomInfo additionally supplies its Buyer Intent Information which is an combination of consumer conduct knowledge throughout the net and buyer websites.

To get probably the most out of this new integration with G2 Purchaser Intent, it’s important to have a fundamental overview and know the variations between ZoomInfo SalesOS and MarketingOS options.


An answer designed to extend gross sales productiveness, ZoomInfo SalesOS Helps gross sales professionals speed up their pipeline and obtain income targets sooner than ever earlier than.

Along with ZoomInfo’s common B2B database for looking out corporations and contacts, SalesOS additionally consists of ZoomInfo’s contact monitoring and goal knowledge. After activating integration with G2 Purchaser Intent knowledge, the SalesOs platform provides G2 filters to SalesOS to incorporate G2’s intent behaviors in firm and prospect search.


Purchaser MarketingOS It may sync seamlessly with SalesOS and entry ZoomInfo’s contact database and intent knowledge as properly. The necessary distinction to know right here is that MarketingOS is a demand-side platform that launches focused picture and social advert campaigns.

Integration with G2 builds Purchaser Intent-powered viewers segments and workflows to automate advert marketing campaign deployment based mostly on behaviors in G2 and different specified standards.

How does the G2 Purchaser Intent + ZoomInfo integration work

Software program distributors use G2 Purchaser Intent as A powerful tool for targeting the right accounts in market entry activities. It captures data at the account level and shows sellers how users are looking for their solutions and competitors on the G2. G2 Buyer Intent aims to help software companies understand where buyers are on their buying journeys, and then engage them with the right messages at every stage.

By connecting G2 Buyer Intent with ZoomInfo, sales and marketing teams gain clearer insights into these accounts, the integration highlights potential possibilities that could conduct this research on G2 and allows filtering to match any ICP specifics.

Using ZoomInfo and G2 Buyer Intent in tandem with each other offers opportunities to work better on intended data and resonate with market buyers more than ever before.

Specifically, the new integration helps Sales teams:

  • Prioritize high-value accounts Existing in the market and equipped to communicate.
  • Find the best contacts By matching selected accounts via G2 and ZoomInfo.
  • Interact with personal messages Based on the topics or content that are most relevant to potential customers.
  • Put an end to manual search By removing the guesswork from prioritizing and automating sales engagement.

This integration helps marketers:

  • Build powerful ballistic missile campaigns Using workflows for each G2 Buyer Intent signal that leads to display and social ad targeting.
  • Related design service to high-intention accounts throughout their travels.
  • Optimize spend and improve ROAS With a laser focus on buyers in the market.

Increase revenue as efficiently as possible

In times when sales and marketing teams need greater confidence in outreach and merchandising efforts, this new integration can be an indispensable part of their arsenal by providing mission-critical data.

“By adding G2 Buyer Intent to our platform solutions, we can help sales and marketing teams align their deployment in a more accurate and effective way to drive higher value conversations that help them meet and exceed pipeline goals.”

Henry Schock
CEO and Founder at ZoomInfo

Sales and marketing teams can no longer work in silos to influence purchasing decisions. They need consensus to ensure that all efforts create the greatest opportunity to have the right conversations with their target buyers. Reaching out to potential customers who closely match their ICP with exact timing will become even more important.

With this new integration, customers can take advantage of G2 Buyer Intent, ZoomInfo, SalesOS, and MarketingOS solutions together to achieve better results and win the accounts most likely to convert.

Are you ready to send your sales and marketing efforts up to speed? request for proposal G2 and ZoomInfo integration and uncover how one can maximize income potential.

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