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Webinar on Email + Direct Mail to Increase Holiday Sales Now Available on Demand

NP Digital and Trendy Postcard crew collaborate to carry content material to retailers forward of the busy season

Carlsbad, California.And the November 7 2022 /PRNewswire-PRWeb/ — A Trendy Postcard — The upcoming vacation season will problem unbiased retailers to remain forward of the large field shops, Amazon and Walmart. With 76% of vacation customers want to purchase solely on-line, there’s extra strain than ever for entrepreneurs to make use of the fundamentals correctly (Supply: Bleiber).

To assist retailers with their vacation advertising and marketing, NP Digital and Trendy Postcard have teamed as much as supply junk mail and e mail greatest practices that spur vacation gross sales.

Introduced by Surah AparnaDirector of E mail Advertising and marketing for NP Digital, and Chris FosterVP New Enterprise for Trendy Postcard, a one-hour webinar centered on particular suggestions and concepts to assist entrepreneurs use e mail and junk mail extra successfully.

“Our webinars gather knowledge from the business, present training on why and the way channels affect client habits and supply sensible recommendation—with examples—on higher market a enterprise,” Foster says. “By collaborating with NP Digital, who’re consultants in digital advertising and marketing, we are able to supply distinctive content material and training to manufacturers that they cannot get wherever else.”

This webinar introduced collectively completely different audio system and advertising and marketing views, drawing on the experience of each presenters and corporations.

“When e mail advertising and marketing, it is best seen within the totality of all different advertising and marketing channels,” Sora says. “We’ve launched many, many profitable e mail advertising and marketing campaigns for patrons, so it pays to point out manufacturers the varieties of strategies and strategies we use in order that they’ll higher attain, interact, and appeal to conversions from their e mail lists.”

The webinar was created as a result of many retail house owners and entrepreneurs can not at all times sustain with the most recent greatest practices. The e-mail portion of the webinar included an in-depth dialogue and real-life examples of those e mail strategies:

  • Optimize Your E mail After Buy

  • Present associated registration incentives

  • Viewers segmentation based mostly on engagement, entry factors, and extra

  • Optimize sending time based mostly on time zone, ages, or prior motion

  • Animation expertise to draw and interact

  • Product launch messages and early entry concepts to create exclusivity

  • Utilizing cart abandonment as a catalyst to assist remodel on-line gross sales

  • Customise e mail content material to study buyer occasions

  • Enhancing all the things associated to rhythm, messages and performances with testing

“We all know entrepreneurs are busy, so we wished to compress our years of studying and tons of of campaigns into key classes they’ll use to enhance their e mail advertising and marketing,” Sora says.

Apart from data of e mail, the webinar included tips about hyperlink e mail data and CRM to gas junk mail packages.

“Unsolicited mail is as handy and highly effective because it was earlier than, and now, knowledge connectivity makes it simpler than ever to affiliate e mail addresses with household addresses,” says Foster. “Unsolicited mail automation know-how permits entrepreneurs to ship ‘triggered’ mail based mostly on habits, motion and and knowledge.”

With e mail matching charges with household addresses as excessive as 80%, taking an e mail checklist and turning it right into a high-value, proprietary mailing checklist is a means for entrepreneurs to leverage all their knowledge.

“With 35% larger engagement in junk mail than e mail, including junk mail is a perfect complement to e mail packages,” Foster says.

  • The junk mail portion of the webinar lined matters comparable to:

  • Why junk mail offers with the minds of shoppers

  • How Lengthy Life Direct Mail Helps Manufacturers Keep On Prime

  • Unsolicited mail excessive charges of motivation, consideration and ease of understanding

  • Create an efficient postcard structure for junk mail

  • Maintain messages temporary and compelling

  • Use testimonials and affords to extend conversion

  • Take a look at QR codes and different gadgets for offline responses

  • Integrating junk mail and different non-email digital advertising and marketing strategies

Each audio system despatched questions on the finish of the webinar, which introduced guests from throughout the nation to characterize a various group of small and medium-sized companies from each class together with retail and client companies.

“It was an incredible alternative to talk on to entrepreneurs and enterprise house owners,” Sora says. “NP Digital has grown exponentially due to the way in which we make our shoppers extra profitable. Often, we work on particular person campaigns and get to know these firms. In a webinar, we are able to speak – actually – to tons of of entrepreneurs in a single session.”

“The fantastic thing about this crew is that each advertising and marketing channels may be made simpler after they work collectively,” Foster says. “Having an knowledgeable like Surah Aparna From NP Digital, taking part within the present has supplied our viewers with extra than simply data – it has additionally given them direct entry to an knowledgeable within the craft. “

The webinar was recorded and may be watched on demand.

Entrepreneurs may evaluate and subscribe to different webinars hosted by Trendy Postcard

Concerning the fashionable postcard:
Trendy Postcard is a number one direct advertising and marketing companies firm. For over 25 years, Trendy has labored with over 300,000 companies of all kinds and sizes to amass and retain new prospects by means of direct advertising and marketing that features full junk mail service, junk mail + digital integration, junk mail forwarding, and print companies. The Direct Mail Crash Course seminars are perfect for small and medium-sized companies, organizations, franchises, and companies in search of new concepts and options.

About NP Digital:
NP Digital is a efficiency advertising and marketing company centered on competing manufacturers for mid-market companies. Backed by its know-how division and Ubersuggest platform, NP Digital is likely one of the quickest rising, award-winning efficiency advertising and marketing companies within the business. NP Digital sees advertising and marketing by means of a consulting lens that takes a holistic view when making use of specialised execution to construct significant partnerships. These partnerships embody a few of the world’s most outstanding Fortune 500 manufacturers in addition to difficult mid-size DTC organizations. NP Digital is unfold worldwide and has 750 workers in 15 completely different international locations and 40 of the 50 US states. For extra data, go to or

Media connection

Chris Fosterfashionable postcard, 760-535-8904, [email protected]



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