A man making a sales call in an office.

What is a lead generation program?

Begin with the introduction

Here is a primary working speculation: regardless of how properly designed and produced, no product actually sells itself. As a substitute, any enterprise, it doesn’t matter what it’s attempting to promote, should commit assets to advertising and marketing the product to its audience.

One side of promoting is named lead technology. That is the method of making a lead, which is to make an individual or firm conscious of a product, and generate some curiosity in it. These leads are sometimes very early within the shopping for cycle, on the high of the “gross sales funnel,” and the top aim is to transform a lead right into a buyer.

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